2025 ends with K-pop overlooked by success 'Of K-pop'
I was in Korea last month, and spent a lot of my time running around to have coffee with industry friends. One journalist and I were talking about the success of K-pop Demon Hunters, and what 2026 would bring, and I keep thinking about something he said to me: "Industry insiders think K-pop is a success when it's no longer Korean".
This is not a new idea, necessarily, as it feels like everyone on the Internet has thoughts about what is or isn't K-pop, and K-pop's success, particularly in 2025....